Hi! How are you? Gosh I’m just swell, thank you for asking. You didn't? I think there was kind of an implicit agreement you entered into when you clicked “How are you?”

Anyway, it's so nice to see you here. Of all the places we could've met, you and I! Here, on my own slice of cyberspace. Isn't it funny to reach an end in this endless series of tubes?

Take in the view from here. What do you see?

It's alright, I can wait until you've gotten a good look.

There's this phrase I enjoy: Poking at the edge of possibility. Any artist, any creator must poke at their edges to grow. To make something new. For me, this website is an exercise in exactly that: me, poking at my own edges (case in point: I had no idea how to code before I started this little experiment). Now, come over here, stand with me in this URL, and let me ask you again: what do you see from your vantage point in this digital reality?

How much of me have I built within this me? Have I built a me within you? Or have you? Either way, I feel warm just thinking about the piece of me you hold. I am careful with what belongs to me.

I hope you are, too.

It's me. Ethan! Ethan Fudge. (Has a nice ring to it, don't you think?) I was born in Los Angeles and raised by the most wonderful mother (hi, Mom!). Moved to NYC to go to Columbia and never left. I got a degree in Psychology with a "concentration" in Business Management, but I mostly sang and wrote a bunch of musicals. If I'm not pacing around my home office, I'm probably biking (or reading, or climbing) around Brooklyn.

I'm a Filmmaker & Conceptual Creative Director (& a budding Creative Technologist). My background is a hybrid of documentary journalism, conceptual storytelling, and creative strategy. I integrate my disparate interests into an ever-expanding toolset for my practice, interrogating the ways and the why's of telling stories. I concept and develop content across editiorial & branded multi-platform programs to tell diverse stories to reflect and advance our culture, because stories are not an endpoint: they are the beginnings to new conversations.

tl;dr: I tell stories everyhow, everywhere, and everywhich way.Check out my work here!

I'm also a Writer. I write games so you can tell stories, too. Games about a girl detective and her vampire sidekick. Collaging with your friends. Even clumsy dumbass spies. I’m working on some other kinds of stories, too. My first novel. A few short stories. A video game (a guy can dream, right?). Even this website is a kind of interactive storymaking, don't you think? (Update: apparently I've bumbled my way into writing hyperliterature without knowing it. Love some synchronicity.)

By the way – I want you to know that I appreciate you playing along with me. Because I truly believe stories can change the world. I know it's sappy, saccharine, maybe even a bit naïve, but think about it: we are the only species on this Earth that takes part in the practice of storytelling. Stories are the way that I make sense of the world. They are ways to imagine what could be. An imagined future, realized.They are letters in bottles, cast into the waves of time, from one person trying to save the world to another.¹ And what is better than a story, well-told? What is more affirming than sharing a story and feeling seen?A story is your love taking you by the hand and saying one of the most wonderful things you can hear: "Look, isn't this beautiful?"

I haven’t written much personal work publicly (except for this little 2-for-1 story + portfolio!), but as they say (and who are they – you know, whenever people like us talk about the monolithic they that exists out there – anyway?), “Watch this space,” right?

But most of all, I'm a storyteller. I tell stories about indigenous rights. Sex. Science & tech. Climate and our food systems. The unhoused crisis. Why we play. Stories that help make the world a better place by broadening your perspective. (And if you want to work with me, I can help you: Cut through the noise. Drive results. Build brand love. And so much more than mere work jargon.)

But I don’t just tell stories. I do other things, too. Things like leading Creative teams. Pitching lots of new business. Creating brand narratives (which, I suppose, in its own special way, is telling a story — so, at the very least, you know that I'm nothing if not consistent).

I'm a bikepacker. Photographer. Bookworm. Frankly, I do a lot of things. But the thing I want to do next is help you make your thing. So, here's the thing: I’d love to chat. About telling a story. Together 🤝

→ → → If you want to see my work or say hi to me – you know what to do. (Oh, you don't? You're good! Just click on the bolded links at the beginning of this paragraph and throughout this page.)