A selected portfolio.


PROJECT


ORLANDO GOODEN

CLIENT


BAND APP + VICE SPORTS

ROLE


CREATIVE DIRECTOR

CREATIVE PRODUCER

DETAILS


Beyond the spotlight and the press conferences, you’ll find some of the folks making the biggest impact in sports. Take Orlando “Doc” Gooden, who is helping to reimagine the future of East St. Louis, Illinois by nurturing inclusive athletic communities.

The city of less than 30,000 has been through hard times, but that isn’t the story you’ll see when Coach Doc holds court. He’s envisioning a different future, and so are the kids that call him coach.