A selected portfolio.
PROJECT
NOT A TEST
CLIENT
ART BASEL + VICE
ROLE
CREATIVE DIRECTOR
DETAILS
Led the concepting of VICE’s Art Basel experience called Not A Test, a three-day time-hopping tour of what’s next in Hip-Hop.
Kicking off a first-of-its-kind opportunity at Art Basel Miami Beach in December 2023 as the international fair’s first media partner, Vice launched an three-day experiential program celebrating Hip-Hop’s 50th anniversary.
The first 50 years of Hip-Hop was defined by unbridled creative expression and innovation. What's next? VICE in collaboration with creators, artists and partners looked ahead to the next fifty years of this boundary-pushing art form, boundary-pushing evening performances, live programming and an always-on multi media installation.